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Lighting for Shops and Commercial Spaces
Lighting in shops and commercial premises is key to enriching the consumer experience. Its main goal is to create a distinctive atmosphere, highlighting specific elements and conveying the brand’s identity. To achieve this effect, a variety of lighting types are combined, such as ambient, accent and direct lighting. The choice of light colour temperature is essential for cultivating the desired atmosphere: warm tones convey comfort, while cooler tones communicate modernity and professionalism. Light intensity, another crucial factor, shapes mood and influences how we perceive products. For example, in shop windows, the recommended colour temperature is between 3000K and 4000K to enhance products in a natural and attractive way. Lighting also acts as a silent director, guiding customer flow and drawing attention to star products or promotions. Display cabinets become luminous galleries, emphasising the particular features of each product and creating a focal point. Track lighting with rail systems enables the strategic positioning of spotlights to direct light towards highlighted products. Beyond its aesthetic function, energy efficiency is highly important. LED technology, known for its durability and versatility, stands out as the preferred choice, contributing not only to sustainability but also to cost reduction.
Product available with different options
Do you want to attract more customers or even stimulate your audience?
If the answer is yes, then you are definitely in the right place. Scientific studies in the field of sensory marketing confirm that light is a key factor in the purchasing process, mainly because it helps to influence the perception of products depending on light temperature, brightness, and more. In addition, placing lighting strategically can guide customers through the shop, encouraging the sale of specific products. To achieve this effect, certain elements must be taken into account.
First, consider the colour temperature. If your aim is to illuminate a commercial space with a cosy and intimate feel, a warm colour temperature (3000K–4000K) is ideal. Warm light is recommended for spaces such as small restaurants, cafés, greengrocers or food shops in general.
On the other hand, if your goal is to light a larger space such as clothing shops, jewellery stores (where the sparkle of the products must be highlighted) or pharmacies, then cool light (above 4000K) is the most suitable. This colour temperature helps avoid distorting product colours and simulates a natural daylight effect. Neutral light, meanwhile, creates a more comfortable atmosphere with a cleaner appearance, encourages focus and helps to better distinguish contrasts.
When it comes to shop windows, the colour temperature will depend on the tones you want to highlight. Warm light is recommended to enhance warm colours such as red or yellow, cool light to bring out whites, greens or blues, while neutral light is perfect for more general lighting where no specific colour needs to be emphasised.
Another essential element not to overlook is the Colour Rendering Index (CRI). This scale, ranging from 0 to 100, measures how accurately a light source can reproduce the true colours of an object. To ensure products are shown at their best, lighting with a high CRI — especially above 80 — is recommended.
As for the type of fittings, the most commonly used in shop and retail lighting are recessed spotlights or track spotlights. These options are discreet yet guarantee very specific and effective illumination, allowing you to adjust the beam direction to highlight particular products and make them even more appealing.
If you have any questions, do not hesitate to contact us. Our team of experts will not only provide you with professional advice, but also offer the best lighting solution for any type of project.